Will you be able to market tokens through exchanges or social media?
How will you do airdrops and bounty programs for community members? Where does the budget come from? What % of VC comes from Pre-ICO investors? Where does the money go (storage , legal fees, team members, offices)? How many other Project teams are doing ICOs right now?
You can find answers to these questions on other websites that list other ICOs. Take care in selecting an ICO project that can fulfil your needs. The risks involved with investing in an ICO (unstable values of cryptocurrencies) outweigh the opportunity to make profit early. Investing after seeing several successfully finished ICO projects is safer than jumping right in at the start.